If You’re Not Taping Your Seminar or Training,
You’re Leaving an Absolute Fortune on the Table and That’s crazy.
Friday January 11, 2008
Record your seminar
right now! Why?
If you don't you are leaving literally
hundreds or thousands of dollars on the table. That's crazy, right?
And it's easy. How? Simple.
You do what you're good at, speaking at
events. Then all you do is simply call me and I'll handle the rest and
help you create a revenue stream that could easily double your seminar
income!
Listen to what
happened to Michael Penland famous for his Joint Venture Marketing Seminars:
If you’re recording your seminars, we’ll show you a way
to get a better multimedia product, lower price and immediate delivery. Imagine being able
to offer the attendees the audio CDs and video DVDs from the seminar and deliver
either right there at the seminar or shortly afterwards. Imagine how many more
orders you would take with an impulse buy like this!
If you are not offering products created from your live seminar (typically called
a home study course), you've got to do it! One of the golden rules in
marketing is “make it easy for your customers to buy more from you.”
Have more desirable products to up sell.When your clients are attending
your seminar, that is the best time to offer them additional products and
services.
You speak, we’ll create it, shoot it, edit it,
duplicate it, package it and even ship it.
Virtually every person in the seminar business who is not offering videos and
audios thought it wastoo expensive, too much of a hassle, didn’t have
the time to coordinate it, or didn’t want to have to deal with another major
project.
Well, I’ve solved those problems. I’ll
professionally produce your audio and video products for you. I’ll make it easy
for you. You just have to tell me when and where your next seminar is. I will
handle all the challenges. The audio, the video, the PowerPoint, the
projector. I’ll even coordinate with the hotel to make sure you have everything
and everything runs smoothly.
If the reason you haven’t created audio and video products before was you just didn’t want the hassle of packaging, inventory, and
shipping we’ll even handle your fulfillment.
If you’re not offering home study courses on either audio CD or video DVD,
you’re crazy to leave all that money on the table!
You speak, we’ll create it, shoot it, edit it. Then you sell it, and
we’ll duplicate it, package it and ship it. We will go all the way from
taking your spoken word to putting it in their hands as a product. What
could be easier for you?
The 3 biggest mistakes professional speakers are
making
in creating home study courses.
The first biggest mistake is not recording your seminar and creating
desirable products.
The second biggest mistake is not recording the entire seminar and capturing
those priceless “magic moments” that occur during every seminar. These
moments could be the perfect video clip on your web site, on a demo tape or in a
sample package. They could be the powerful headline for you next promotion.
These magic moments are things that you can’t plan on or can’t script and
they happen at every event and they are gold! And we’ll get them for
you.
The third biggest mistake is going on the cheap.
You’re top in your
field and you want professional products.However you know as well as I
do that going on the cheap gives you cheap results.And how does that
make you look in the marketplace? And more importantly how many returns will
you receive back? What will that really cost you with unsatisfied customers,
returned products, and a roomful of used products?
If you know the right people you could have
professional videos produced for the same price some of the amateurs
are charging or maybe just a little bit more.
Recording live seminars is different.
Recording seminars is totally different that doing weddings, bar mitzvahs,
parties, etc. The way you compose shots is different, the equipment you use is
totally different, the editing is different. For your purpose, you need it
produced, edited, and packaged quickly and economically. Wouldn’t you rather
deal with someone that records seminars for a living rather than someone who
shoots weddings one weekend and bar mitzvahs the next?
5 killer ingredients for creating successful audio
and/or video products.
Most
guys get into the video business because they bought a home camera, and now know
how to do some editing. They think that just because they did a great job
shooting little Joey at the beach, suddenly they can sell their services and
create videos for professional speakers. Nothing can be further from the
truth.
There are 5 killer ingredients for creating professional home study products.
Lacking any of these will make you look like you hired a high school kid that
recorded his first school play vs. a Hollywood blockbuster.
5
killer ingredients to create a powerful home study course:
Use two or more professional cameras for multiple camera angles.
Incorporate your PowerPoint Presentation into the video.
Digitally master your seminar on DVD.
Use technically trained personnel to make all the equipment work properly.
Create powerful video testimonials to promote your home study course.
2 or more professional cameras is a necessity,
otherwise you are fooling yourself.
To record a seminar professionally takes at least 2 or 3
cameras. One camera is on you, the presenter and the other ones on the
audience. The second (and/or third) camera gives an establisher shot and shows
the meeting room, the audience, and gives eye relief to the viewer.
If your video person is not using professional
equipment, don’t expect great results. There is a reason why the networks
spend tens of thousands of dollars on a broadcast camera compared to a $600
mini-cam you or your next door neighbor has. A professional camera makes a
seminar look professional.
To give you an idea of what these high quality cameras cost, just the lense on
my main camera cost $7,000! All professional video cameras have an
interchangeable lense. Think of it this way, would you go to a photographer if
he was using an instamatic camera with a fixed lense? If you were to go to a
video rental house, the rental for one professional camera is $650 to a $1,000
per day.
Having two or more cameras match each other in color is a necessity and requires
professional cameras and the understanding of a waveform monitor and vector
scope. You want your green tie to be green on one camera and not blue on the
others.
Incorporating PowerPoint slides into your
Home Study Course could be expensive!
Today everyone understanding the effectiveness of
PowerPoint slides to get their points across during their seminar.
It’s critical to integrate these slides into the home
study course so the student can easily understand what is going on. Editing in
your slides makes the video interesting and much more powerful. It used to be
that each PowerPoint slide had to be converted into a video format and then
edited in the video. This was very time intensive and costly. One home study
course I produced had over 3,000 slides and took 6 weeks just to edit! Very
costly!
We’ve now developed innovative ways to incorporate
PowerPoint slides in the video quickly and very cost effectively.
Why DVD is an ideal format for home study courses.
Today, with the emergence and popularity of DVDs, DVD has become the ideal format
for your seminar and training products. A DVD has instant access which means
your client can easily find a section they need to work on. DVDs are twice the
quality and more durable than video tape. Plus DVDs take up less space, are
easier to store and much cheaper to ship.
The creation of a DVD is another animal and requires the understanding of
compression, authoring, menu creation, audio formats, and a host of other
technical issues. Not all video companies know the subtle techniques of how to
record live events onto DVDs.
A trained professional gets you great video
and a finished product you would be proud of.
With recording a live event there are many, many technical challenges. One is
getting the cameras to sync up and each camera to display the same color.
Another challenge is to take the PowerPoint output and record it. Getting all
the professional equipment to work together takes advanced technical know-how
and experience. Plus, having the training to produce a good camera eye makes
your video stand out.
The power of using video testimonials in your
marketing.
One of the smartest things you can do during a seminar is to record the
experiences of your satisfied customers. As Ted Nicholas, the master copywriter
and entrepreneur said recently “Video testimonials - it is one of the most
powerful things you can do in your marketing process to have real people from
their heart communication about what they feel about your product and services.”
To get powerful testimonials, you need someone that knows how to draw out those
feelings in concise, believable sentences. Plus they need to know how to get
good clean audio and the art of properly illuminating your satisfied customer.
You want them to look good.
Streaming video is a new marketing tool and will
generate more profits to you if you know how to use it.
Streaming video gives you the opportunity to showcase your products with
powerful testimonials, samples of your course and a direct connection to you.
People buy from people they trust.
The technique of streaming video is tricky. You need smooth looking video and
clear audio to have the most impact. This developing technology can increase
your bottom line if you know how to use it.
Teaming up with a video company that understands
live seminars, streaming video, DVD authoring &
marketing can be the difference between
success and failure.
My name is James Redmond and I’ve been recording seminars for 18 years. My
client list includes Jay Abraham, Chet Holmes, Ted Nicholas, Jack Canfield, Joel
Christopher, Terri Levine, Bill Harris, Joe Vitale, Don Wolfe, Barney Zick, Tony
Bass among others. In addition, I’ve created some of the most successful sales
and marketing videos for JCPenney, Transport Life, Pioneer Life and a host of
smaller companies. Recently, I sold footage to the BBC which very few America
producers have done.
In 1984 I started a technical degree program in video technology from North Lake
College. I took all the video courses required for the degree. Since that
time, I have attended many advanced courses with prominent leaders from Mimi
Goldberg, one of the associate producers of 60 minutes to Ralph Rosenblum, one
of the editors for Woody Allen. Plus I have 18+ years of video experience.
What this means to you is that you get someone that knows what he is doing.
We know what it takes to create
a home study course for you.
Jack Canfield, co-author of
"Chicken Soup for the Soul"
had us
create a
Home Study Course from his 7 Day Seminar.
We know what it takes to create home study courses out of live events. We’ve
been doing it for years. We’re confident of the video products we can create
for you. All we need is for you to tell us where and when your seminar is, how
long it is and we will handle everything else. Out of your seminar we will
create products for you. It’s that simple. Call now to see if we have an
opening for your next seminar and to reserve us.
Bonus One – Free Video Testimonials
During your seminar we will record 5 to 7 video testimonials of your satisfied
customers. To have a professional to record these would cost you at least a
$1,000.00. We’re giving this as a free bonus.
Bonus Two – Free Marketing Clip
After your seminar we will record you talking about the
benefits of your home study course. This video clip will be ready to be
streamed over the internet so you could begin marketing your new products.
Don’t leave a fortune on the table. Call now to find out how easily it is for
us to create products for you.
To give you
an idea of the power of how streaming video can enhance your marketing, watch
this short five minute video. It could give you some ideas of how streaming video
can help you sell more of your products.
All the
best,
James
James
Redmond
PS
One of the benefits (at least for me) with doing high quality reasonably priced work is
I get
booked up. Some of my customers booked me 6 to 18 months ahead of the
event. If you have a date in mind, either call or email
me and lets see what we can work out.